Iowa Association of Christian Schools

The Public Policy Voice of Iowa's Protestant, Christ-Centered Schools.

We are the public policy voice of
Iowa's Protestant, Christ-centered schools.

  • News
  • About
    • Staff
    • Board Members
    • Lobbyist
  • Schools
  • Partners
  • Contact

Connect With Us On Social Media!

September 18, 2020 By IACS

You found our website! If you support Christian education, school choice, and empowering parents and students to achieve at the highest levels; we think we should make it “Facebook official.”

Please connect with us by liking our Facebook page and following us on Twitter and Instagram. You’ll totally make our day and we promise to keep you up to date on what’s important and happening in Iowa’s education world.

Also, while you are still here on our website, please make sure you are signed up for our email list by visiting our “Action Center!”

Filed Under: News, School Choice Tagged With: School Choice, newsletter, website, Marketing

IACS January Newsletter – Legislative Session Preview

January 12, 2019 By IACS

Our IACS January 2019 Newsletter is out!  There are a few events to pencil in on your calendar and we have an overview on the legislature and our areas of focus for the year!

Filed Under: News, Legislative Update, Issue Update, School Choice, Iowa ACE, Education Savings Accounts, IACS Events, Best Practices Tagged With: ESA, Des Moines Christian, Iowa ACE, website, Iowa, Education Savings Accounts, Iowa Legislature, Iowa House, Transportation, Textbooks, Action Alert, Email List, IACS Events, Events, Iowa Senate, Marketing, Best Practices

July End-Of-Session Newsletter

July 16, 2015 By IACS

We have published the IACS July Newsletter.  It has a brief summary of this year’s legislative session, points out some issues in the news that affect our schools, and has some tips for enlarging your footprint in your community.  Let us know what you think by clicking below to view/download!

July 2015 IACS Newsletter

Filed Under: News, Legislative Update, Issue Update Tagged With: ESA, School Choice, Accreditation, Governor Branstad, Independent Accreditation, Private Education, Iowa ACE, newsletter, website, Iowa, Education Savings Accounts, Iowa Legislature, Iowa House, Transportation, Textbooks, Email List, Events, Iowa Senate, ESEA, Title Funding, Marketing, Best Practices

Simple Things To Improve Your School’s Footprint

July 16, 2015 By IACS

Most private schools across Iowa are in the same boat.  Too few employees, one or two administrators, and few resources left for dedicated marketing, community outreach, and advertising.  In general, our ability to deliver an amazing education on a fraction of the budget our public school counterparts work with is one of our selling points.  The flip side of that coin is that doing more with less is difficult and requires a level of creativity that can be exhausting.

There are some simple things that can be done to improve your school’s footprint in the community.  By simple, we don’t necessarily mean easy.  Even some of the simplest things are often hard to execute with consistency and quality.  However, if we want to advance the cause of Christian education, reach as many children as possible, and market our schools effectively; here are five things we should all be doing:

1. Create a respectable website.

It’s not hard to have a website but it takes some investment of time and/or money to have a good one.  When a new parent begins thinking about what to do for school as their kid enters the preschool years, what do we think they do?  They search online for schools and education options nearby.  If our website doesn’t project quality and good design, we can’t expect those parents to believe we somehow do everything else they care about with excellence.  Hire it out or make it a competition for your high school art/computer class and have a vote for the best design.  Ask a local college to make your website their graphic design project.  Whatever it takes to make something you are proud of and gets your school compliments – do it!  A simple, well-designed website can last many years and project a quality brand, whereas a poor website will act as an enrollment anchor.

2. Consistent, intentional social media.

It used to be your school was really cool if you grasped the rules of social media and had a respectable number of followers.  That is now a basic expectation.  If you don’t have a functioning Facebook page and Twitter account, you don’t look like a viable option that is going to prepare a child for the realities of today, let alone the challenges of tomorrow.

If your school’s Facebook page is a personal profile instead of an organizational page or there have been zero tweets about the latest goings-on, prospective student open houses, sports results, photos of your arts and music performances, etc in more than 48 hours; you are doing it wrong.

Make sure your page likes your sister-schools and IACS, follows them on twitter, and make sure your school is posting regular and meaningful posts about relevant events and issues daily.  Administrators need to relinquish some control and a staffer or two need to be trusted and expected to get this done.  Facebook is constantly changing how it delivers posts on users’ news feeds and puts more and more of the burden on organizations (Pages) to have compelling, creative content.  It isn’t enough to just have it and post something once a month.[Continue Reading]

Filed Under: Best Practices Tagged With: Private Education, website, Iowa, Marketing, Best Practices

Action Center

Take Action or Join Our Email List.

Latest News

  • Response To Governor’s 2021 Condition of the State Address
  • National School Choice Week – January 24-30!
  • Give The Gift Of Education
  • Sign the Petition!
  • Make Sure You Are On Our List!

Connect with Us

Topics

  • News
  • School News
  • Student Exchange
  • Legislative Update
  • Athletics
  • Issue Update
  • Independent Accreditation
  • School Choice
  • Iowa ACE
  • Education Savings Accounts
  • IACS Events
  • Best Practices
  • School Spotlight
  • Tax Credits
  • Preschool
  • Elementary/Middle
  • High School
  • Action Alert

Copyright © 2021 Iowa Association of Christian Schools. Log in